Event + Experience System
A high-visibility event that needed to feel as polished in person as it looked on paper.
A Hall of Fame event with a lot of moving pieces. Invitations. Landing pages. Social. Signage. Video. Decks. Every touchpoint had a different owner, a different timeline, and a different set of constraints.
Without a system, it risked feeling scattered—and scattered doesn't say "Hall of Fame."
I treated the event as a full experience arc. Not just "assets for an event" but a unified system that carried attendees from the first invitation through the last moment on stage.
The goal was simple: no matter where you encountered this event—in your inbox, on your phone, walking into the room—it should feel like the same story, told at different volumes.
That meant designing for consistency under pressure. Materials that could be produced on different timelines, by different vendors, with different specs—but still feel like they came from the same hand.
The system covered the full event lifecycle:
Every piece was designed to work independently—but pull from the same visual DNA. Colors, typography, photography treatment, motion language. The details that make "coordinated" feel "inevitable."
Attendees encountered a polished, unified brand at every turn. The event felt intentional because it was.
More importantly, the system made the production process easier—not harder. Clear guidelines meant fewer rounds of revision, faster vendor handoffs, and a final product that didn't require last-minute heroics to look right.
Role
Creative direction · Visual system design · Digital + print execution · Event media