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2019 ASE “We do” Campaign

Project Description

The ASE We Do campaign answers the age-old question of “What do you do”. The plan would promote each service line, while coupling with content strategy and testimonials. The operation will leverage content that the team already produces and syndicate it through multiple channels.

WE DO Talent Acquisition

WE DO Compensation Data

WE DO Employee Workbooks

WE DO Custom Training

WE DO everything…people

The campaign consist of web banners and large mounted posters. The posters leverage AR technology to create an interactive experience during ASE conferences and live events. Each poster would trigger a video for the respective service line. 

Project Details

Client American Society of Employeers
Date Spring 2019
Role: Campaign concept, art direction, video editing, graphic design and technology selection.