The ASE We Do campaign answers the age-old question of “What do you do”. The plan would promote each service line, while coupling with content strategy and testimonials. The operation will leverage content that the team already produces and syndicate it through multiple channels.
WE DO Talent Acquisition
WE DO Compensation Data
WE DO Employee Workbooks
WE DO Custom Training
WE DO everything…people
The campaign consist of web banners and large mounted posters. The posters leverage AR technology to create an interactive experience during ASE conferences and live events. Each poster would trigger a video for the respective service line.
Client American Society of Employeers
Date Spring 2019
Role: Campaign concept, art direction, video editing, graphic design and technology selection.