Event Branding + Digital Campaign
A digital-first fundraising campaign that turned an online art auction into Matrix Human Services' premier annual event.
Matrix Human Services needed to transform their annual art auction into something bigger—a digital experience that could drive serious fundraising while building lasting brand awareness for the organization.
The challenge wasn't just making it look good. It was building a complete digital ecosystem that could guide donors from first impression to final bid.
I approached this as a full campaign system, not a collection of one-off assets. Event branding, landing pages, digital invitations—all designed to work together, driving toward one goal: conversions.
$100K+in fundraising generated through the donor and event landing pages.
The visual identity needed to feel elevated—this is an art auction, after all—while staying true to Matrix's mission-driven roots. Sophisticated but accessible. Exclusive but welcoming.
The campaign covered the full donor journey:
I provided regular analytics to the VP of Marketing and Development—not just vanity metrics, but actionable insights that shaped how we optimized the campaign in real time.
ArtWorks Detroit became the premier charity art auction for Matrix Human Services. The digital experience didn't just support the event—it elevated the organization's entire brand perception within the community.
The real win? Proving that a cohesive digital presence isn't a nice-to-have for fundraising. It's the engine.
Role
Event branding · Web design · Landing page development · Email campaign design · Analytics & reporting